Tomorrow hits with today’s independent voices – join our musical evolution!

Xcel Music Group is an independent record label based in Atlanta, Georgia.

We’re a community of artists, music enthusiasts, and purveyors of culture bound by an unflinching conviction that commercial success need not come at the cost of artistic integrity. To us, the act of signing an artist is a vote of supreme confidence—a commitment to honoring their craft and supporting them in seeing through their vision. We exist to serve as a conduit for exceptional talent, fostering an environment in which norms are designed to be broken, limits are dauntlessly tested, and the very notion of what it means to be a record label is constantly challenged.

Our purpose is to recognize and champion the unique visions of the storytellers and creatives of tomorrow—as they see it, without compromise or regard for convention.